Don't just graduate.
Graduate as a founder.
India's first hands-on entrepreneurship programme. Students build a real business - source it, brand it, sell it to real customers, and pitch it live.
Stop studying business. Start running one.
Most students graduate having studied business without ever running one - no real customers, no real revenue, no real stakes. We flip that.
- -Case studies about other people's companies.
- -Exams that reward the right answer, not the sale.
- -Hypothetical customers who never say no.
- →A real product you source and brand yourself.
- →Real customers, at a real pop-up, with real money.
- →Real profit - and the margin is the grade.
From idea to first sale - the YELL journey.
Four modules. From building it to selling.
Business Foundation & Market Discovery
Find a product, a market, and a reason people will pay.
Branding, AI Tools & Negotiation
Build the brand, wield the tools, and close the deal with vendors.
Digital Presence & Sales Execution
Set up the store/website/app, run the pop-up, and sell to real customers.
Pitching, Storytelling & Demo Day
Tell the story of what you built - and pitch it to a room.
What you walk away with.
Not certificates. Not case studies. Real outcomes you can point to.
A real brand you built
Not a mock company. A venture with a name, a product, and customers who paid real money.
Your first real revenue
Money from real sales, margins you defended, and P&L you can explain in any interview.
Mentorship from operators
People who've built and scaled real businesses. Not lecturers reading slides.
A pitch-ready venture
Something you can walk into any room and defend with numbers, not slides.
A founder portfolio piece
Proof of execution that beats any line on a résumé. Show, don't tell.
Demo Day recognition
Awards, a Young CEO feature, and a room full of people who watched you do it.
It already works. Here's the proof. This year.
One pilot, 20 students, four live ventures - and a Pitch Day judged by industry veterans Arun Mittal, boAt and Jishnu Changkakoti, ex-Johnson & Johnson.
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